The aim of heritage interpretation is to influence the perspective of a visitor. It can be argued the core of quality interpretation are two fundamentals; firstly, that an emotional link is made with each visitor; and secondly, it’s when telling a story that real and satisfying engagement can be achieved. So with my friend, Cameron Taylor, we’ve been telling some stories across specific landscapes including the award winning Culloden Battlefield Guide, Cameron the Ranger and King Macbeth. Coming soon, a brand new transmedia Viking adventure!